Strategic Alliance Partner
Since entering the consulting profession 26 years ago Win has been a thought leader for consumer products manufacturers, retailers, wholesalers and industry associations. He is also the Founder & CEO of WWA, niche strategy consulting firm for retail and CPG’s.
He has built an impressive record of achievement as a senior sales executive and president of two sales corporations. He has a worldwide reputation as one of the original architects of category management and is credited with introducing retailer/supplier partnering in the US, Mexico, Australia and Asia.
Win was a member of the FMI (Food Marketing Institute) ECR Category Management Subcommittee. He has written numerous articles on partnering, category management and related subjects.
Advisor – Retail
CIO for Hannaford Bros for 12 years, a leading Retailer with 152 stores, headquartered in Portland ME.
Bill has overseen the transformation of Hannaford, including the implementation of SAP, SAF (store ordering and optimization), CAO – Computer Assisted Ordering, POG – Plano Gram and other key sub-systems that reduced out of stock and improved same store sales.
Bill is a thought leader in Retail Transformation.